6 Types of Video Ideas to Supercharge Your Social Media

At its core, social media engagement is always a two-way street. Yes, part of your success will
depend on your ability to continue to put relevant, compelling content out into the world. But
that content also needs to invite participation from your users. If their relationship with your
brand is a passive one, you may get a lot of impressions on your content… but very few of those
people are going to be motivated to the point where they take that critical next step and make a
purchase.

This is why video content has always been a great way to supercharge your social media
engagement. According to Twitter, video tweets are 6x as likely to be retweeted as photos. Not
only are 75% of all video plays taking place on mobile devices, but about 92% of people who
watch a video on a smartphone will share it with someone else.

But at the same time, none of this will matter if you’re not leveraging the right types of video
content in the first place. With that in mind, there are five key video formats that you’ll definitely
want to explore to help you supercharge your engagement on social media and beyond.

1. Live Videos

Live videos are one of the most powerful and effective types of content on social media these
days. Not only will viewers generally watch a live video for approximately three times longer
than a pre-recorded one, but about 59% of people actually prefer watching live videos over live
TV.

Live videos work great on platforms like Facebook, Twitter, and LinkedIn that already have their
own “live” video solutions built right in, and so long as it’s compelling, they can be any length you
want – even an hour or more! For the cherry on top, most social media platforms notify your
followers when you go live, which can create a big spike in your engagement!

To get a good sense of just what you can do with the live format, check out this recording of a live
broadcast from video marketing coach Owen Video on his Facebook page where he discusses all
things video marketing

2. How-To Videos
According to another recent study, about 65% of people say they actively use online videos to
help them solve a problem. People actively want to broaden their horizons, and if your brand is
the one to provide them with that insight, you’ll come out all the better for it.

Generally speaking, these videos are great on Facebook and Twitter and should be much shorter
than live videos. Think three to five minutes, or maybe slightly longer — up to 10 minutes if you
really want to go into great detail on an important task. A great example of this type of videos
comes from Matt D’Avella. In this video, Matt talks to Thomas Frank, the Productivity Guru, on
how to be more productive

How-to videos are exceptionally good at keeping viewers engaged. How-to videos are also the
best format to boost your views on YouTube and other social media channels.

3. User-Generated Videos
If you really want to grow an engaged community on social media, you need to make people feel
like they’re a part of something bigger. This is why user-generated content works tremendously
well on Facebook, Instagram, Twitter, and other social media sites – because community
members can see and enjoy videos being created by other real community members, making
everyone involved feel like they’re a genuine part of something unique and special.
Take GoPro’s user-generated content campaign, for example:

Not only did this supercharge the brand’s engagement on social media, but it also gave them
access to an endless array of short (one to two minute) videos that they didn’t actually have to
create. The users did all of the hard work on their behalf AND it deepened their larger
relationship with the Fitness brand at the same time.

Even if you’re not looking to make more money in fitness online, there are still many ways you
can leverage user-generated video content. A great way to entice your followers to create
videos and submit them to you, is by creating a social media content.

Social media contests are simple and extremely effective at boosting your engagement. Your
contest can be anything, but it should be something that your followers are actually interested
in. You can then ask your followers to submit their videos for a chance to win an awesome offer.

4. Product Announcements

Product announcement videos are a great way to raise awareness ahead of an upcoming release,
but they’re also a perfect chance to increase social media engagement. Consider the fact that
according to Marketing Land, about 62% of people say they are actually more interested in a
product after seeing a video about it in their Facebook Story.

Here’s a great example of this type of video content from Buffer, on Instagram:

For best results, keep your announcement video under one minute and focus on teasing the
excitement of the launch, not on “giving the entire game away,
” so to speak.

5. Company Culture Videos
One of the major reasons that brands often struggle when growing their online community is
because they don’t give consumers something to rally behind that goes deeper than a logo or a
set of products.

People don’t really engage with inanimate objects on social media – they want to feel a real,
human connection to a brand. Company culture videos are your perfect opportunity to do
exactly that, in a format that works great on Instagram, Twitter, Facebook and even more
business-centric social media sites like LinkedIn.

These videos can take any shape you need them to – from short, Øve-minute interviews with key
employees to a “birds-eye view” of your daily operations and anything in between.
The key value you’re offering with these videos is a sense of perspective – people should walk
away with a better understanding of what your brand does and who you are. It can be silly or
informative or both at the same time.

Take the short videos that Vidyard always does in their monthly “Meet Vidyard” series, as an
example:

They’re never more than two or three minutes in length – but they also give people a chance to
talk about their favorite part of their job, in a way that is relatable and friendly.

This type of video content tends to generate high levels of engagement on social media, in part
because it gives people a sense of your organization’s values, but also because your target
audience gets to understand why your company is different.

6. Behind the Scenes Videos
Similar to the company culture videos, BTS videos take your followers behind-the-scenes, and
show a different look at your brand and business. People love these types of videos.
In this video, you can share your exclusive insight into a process, or a project, that your followers
would be interested in. BTS videos are often less polished than your traditional online videos
and incorporate lots of raw footage.

Here’s a great example of a BTS video from ConvertKit, an email marketing company:

Wrapping this up…
The types of video content listed here are only a few ideas: the only limit is your imagination.,
However, of all the types of videos that you can use to boost your engagement, these have
proven time and time again to be among the most effective types to help achieve your
engagement goals.

Keep in mind that you should never rely too heavily on one particular format. Switch things up
and focus on creating varied, high quality, relevant and engaging content for your audience.
I hope this guide to the different types of engaging videos for social media inspires you to build
an engaged online community around your business. If you have any questions, leave them in the
comments!

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How to Create a Link in Bio

The requirement for powerful marketing tools is on the rise due to the rising competition. The advent of social media has allowed each one of us to showcase our talent or promote our business most effectively.

The primary thing that informs your audience about you is the bio. Every social media has a separate space for Bio and you can add information about yourself. But this bio doesn’t allow you to showcase your portfolio in detail. Also, it doesn’t allow too many links.

Therefore, in this article, we shall discuss the methods to create a link in bio for your social media profiles easily and effectively.

You can create a link in bio using two different methods. Either you can use discrete tools for it or you can use the features present in the social media app itself.

Using a Discrete Tool

Creating a link in bio is almost the same on every social media platform. But the features they provide can be different. For example, Facebook and Twitter allow you to add links in individual posts and you can drive traffic to your product or website easily. But in the case of Instagram, you cannot add links to your posts, and you cannot add more than one clickable link in your bio.

Therefore, you have to depend on some tools to create a customizable link in the bio of your social media platform. Among several Linktree alternatives, Linkr is a potential tool with several benefits. Let us discuss this tool in detail and find out its benefits.

Linkr

This is an excellent tool with a simple setup and easy-to-use interface that helps you to create a link in your bio within a few steps. With more than 15 million users, Linkr creates simple links with powerful features.

You can create an awesome landing page or product page for the link and share this with your social media in a single tap. Linkr also helps you with customizations in the link and within the webpage or content page.

It provides you with 100+ templates that can be used for creating single-page websites with just three steps. You can create a link in the bio that connects with this webpage.

This tool is highly useful for Creators, influencers, designers, bloggers, etc. who would like to showcase their portfolios in the best manner with their social media profiles.

Apart from the link in bio feature, you can also create a web store, design QR codes, shorten URLs, and create a membership for exclusive premium customers.

Using the Social Media Features

Every social media will have a separate space that can help you to list out information about yourself. This space is called the Bio and, in some platforms, it can also be mentioned as About.

You can enter a short description about yourself and give one external link that will take your followers to the portfolio or product site.

The main disadvantage of this method is that you cannot give a detailed or slightly brief description of yourself. There are character restrictions, and you have to type only a few characters.

Also, concerning external links, you can only give one or two, depending on the platform. So, in this method, you cannot tell your followers about who you are and what you do in detail.

Therefore, you can use tools like Linkr and get the best link in the bio for your social media profiles.

Conclusion

Social media marketing can be made easy with such tools, and you must know how to make use of them to succeed in the market. Hope this guideline will help you to present yourself to the followers with more information.

How to Making Money with Online Marketplaces

It is becoming increasingly common to make money online by participating in online markets like as SMM Panel. People are able to sell their goods and services without the need for a physical storefront thanks to these online marketplaces, which act as platforms that connect customers and sellers. There are countless chances to turn your skills or products into a profitable business, and online marketplaces such as Amazon, Etsy, and eBay provide only some of those opportunities.

The first thing you need to do in order to start earning money through online marketplaces is to choose which platform is most suited for the sale of your goods or services. It is essential to locate a market that caters to your particular area of expertise because online markets each specialise in particular areas. Etsy, for instance, is a well-liked venue for the sale of handcrafted and vintage items, although Amazon is the superior alternative for the marketing of consumer gadgets and printed works.

After you have determined which platform would best serve your needs, the next step is to create a seller account. This often entails presenting information about your company as well as the ways of payment you accept. You will furthermore be tasked with selecting a price strategy that strikes a healthy balance between your profit margins and the requirements of your ideal customer.

The following step is to construct an effective product listing. This entails photographs of a high quality, a clear description of your product or service, as well as any pertinent specifications or characteristics. You may differentiate yourself from the competition and increase sales by maintaining accurate product listings.

It is also essential to think about the fulfilment approach you will use. There are marketplaces that offer fulfilment services, but you also have the option of managing the fulfilment process on your own. This will have an effect on both the shipping prices you charge and the amount of control you have over the overall experience of your customers.

You need to get people to view your listings on online marketplaces if you want to generate money using those platforms. Think about employing paid advertising to reach more people, or implement search engine optimization (SEO) profile backlinks strategies to make your website more visible in people’s search results. The marketing of your items through social media may also be an effective technique for generating sales and promoting your products.

Last but not least, it is essential to keep track of your performance and modify your strategy as appropriate. The majority of online marketplaces have reporting and analytics tools that can assist you in keeping tabs on things like sales, customer behaviour, and other important indicators. Make decisions about your pricing, the products and services you offer, and your marketing endeavours based on the information in this report.
FAQ’s What is an online marketplace?

An online marketplace is a platform where individuals and businesses can buy and sell goods and services.
How can I make money with an online marketplace?

You can make money with an online marketplace by selling goods and services, offering your products for sale, or by offering your services as a seller or provider.
What are some popular online marketplaces?

Some popular online marketplaces include Amazon, Etsy, and eBay.

How do I set up a seller account on an online marketplace?

Setting up a seller account on an online marketplace involves registering for an account, providing information about your business, listing your products or services, and setting up payment and shipping options.
How do I price my products or services on an online marketplace?

Pricing your products or services on an online marketplace involves researching the competition, considering the cost of goods or services, and setting a price that will allow you to make a profit while still being competitive.
How do I handle shipping and fulfillment for my products on an online marketplace?

Shipping and fulfillment for your products on an online marketplace can be handled through the platform or through a third-party shipping service. The method you choose will depend on factors such as cost, ease of use, and your overall business strategy.
What are some challenges of selling on an online marketplace?

Some challenges of selling on an online marketplace include competition from other sellers, limited control over pricing and branding, and the need to comply with the marketplace’s policies and regulations. However, these challenges can also be offset by the increased exposure and convenience offered by selling on an online marketplace.
Conclusion

To summarise, making money through online markets needs meticulous planning, strategy, and execution of the plan. You can transform online marketplaces into a lucrative revenue stream for your company if you choose the appropriate platform, develop compelling product listings, actively drive traffic, and carefully monitor the outcomes of your efforts.