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6 Types of Video Ideas to Supercharge Your Social Media

At its core, social media engagement is always a two-way street. Yes, part of your success will
depend on your ability to continue to put relevant, compelling content out into the world. But
that content also needs to invite participation from your users. If their relationship with your
brand is a passive one, you may get a lot of impressions on your content… but very few of those
people are going to be motivated to the point where they take that critical next step and make a
purchase.

This is why video content has always been a great way to supercharge your social media
engagement. According to Twitter, video tweets are 6x as likely to be retweeted as photos. Not
only are 75% of all video plays taking place on mobile devices, but about 92% of people who
watch a video on a smartphone will share it with someone else.

But at the same time, none of this will matter if you’re not leveraging the right types of video
content in the first place. With that in mind, there are five key video formats that you’ll definitely
want to explore to help you supercharge your engagement on social media and beyond.

1. Live Videos

Live videos are one of the most powerful and effective types of content on social media these
days. Not only will viewers generally watch a live video for approximately three times longer
than a pre-recorded one, but about 59% of people actually prefer watching live videos over live
TV.

Live videos work great on platforms like Facebook, Twitter, and LinkedIn that already have their
own “live” video solutions built right in, and so long as it’s compelling, they can be any length you
want – even an hour or more! For the cherry on top, most social media platforms notify your
followers when you go live, which can create a big spike in your engagement!

To get a good sense of just what you can do with the live format, check out this recording of a live
broadcast from video marketing coach Owen Video on his Facebook page where he discusses all
things video marketing

2. How-To Videos
According to another recent study, about 65% of people say they actively use online videos to
help them solve a problem. People actively want to broaden their horizons, and if your brand is
the one to provide them with that insight, you’ll come out all the better for it.

Generally speaking, these videos are great on Facebook and Twitter and should be much shorter
than live videos. Think three to five minutes, or maybe slightly longer — up to 10 minutes if you
really want to go into great detail on an important task. A great example of this type of videos
comes from Matt D’Avella. In this video, Matt talks to Thomas Frank, the Productivity Guru, on
how to be more productive

How-to videos are exceptionally good at keeping viewers engaged. How-to videos are also the
best format to boost your views on YouTube and other social media channels.

3. User-Generated Videos
If you really want to grow an engaged community on social media, you need to make people feel
like they’re a part of something bigger. This is why user-generated content works tremendously
well on Facebook, Instagram, Twitter, and other social media sites – because community
members can see and enjoy videos being created by other real community members, making
everyone involved feel like they’re a genuine part of something unique and special.
Take GoPro’s user-generated content campaign, for example:

Not only did this supercharge the brand’s engagement on social media, but it also gave them
access to an endless array of short (one to two minute) videos that they didn’t actually have to
create. The users did all of the hard work on their behalf AND it deepened their larger
relationship with the Fitness brand at the same time.

Even if you’re not looking to make more money in fitness online, there are still many ways you
can leverage user-generated video content. A great way to entice your followers to create
videos and submit them to you, is by creating a social media content.

Social media contests are simple and extremely effective at boosting your engagement. Your
contest can be anything, but it should be something that your followers are actually interested
in. You can then ask your followers to submit their videos for a chance to win an awesome offer.

4. Product Announcements

Product announcement videos are a great way to raise awareness ahead of an upcoming release,
but they’re also a perfect chance to increase social media engagement. Consider the fact that
according to Marketing Land, about 62% of people say they are actually more interested in a
product after seeing a video about it in their Facebook Story.

Here’s a great example of this type of video content from Buffer, on Instagram:

For best results, keep your announcement video under one minute and focus on teasing the
excitement of the launch, not on “giving the entire game away,
” so to speak.

5. Company Culture Videos
One of the major reasons that brands often struggle when growing their online community is
because they don’t give consumers something to rally behind that goes deeper than a logo or a
set of products.

People don’t really engage with inanimate objects on social media – they want to feel a real,
human connection to a brand. Company culture videos are your perfect opportunity to do
exactly that, in a format that works great on Instagram, Twitter, Facebook and even more
business-centric social media sites like LinkedIn.

These videos can take any shape you need them to – from short, Øve-minute interviews with key
employees to a “birds-eye view” of your daily operations and anything in between.
The key value you’re offering with these videos is a sense of perspective – people should walk
away with a better understanding of what your brand does and who you are. It can be silly or
informative or both at the same time.

Take the short videos that Vidyard always does in their monthly “Meet Vidyard” series, as an
example:

They’re never more than two or three minutes in length – but they also give people a chance to
talk about their favorite part of their job, in a way that is relatable and friendly.

This type of video content tends to generate high levels of engagement on social media, in part
because it gives people a sense of your organization’s values, but also because your target
audience gets to understand why your company is different.

6. Behind the Scenes Videos
Similar to the company culture videos, BTS videos take your followers behind-the-scenes, and
show a different look at your brand and business. People love these types of videos.
In this video, you can share your exclusive insight into a process, or a project, that your followers
would be interested in. BTS videos are often less polished than your traditional online videos
and incorporate lots of raw footage.

Here’s a great example of a BTS video from ConvertKit, an email marketing company:

Wrapping this up…
The types of video content listed here are only a few ideas: the only limit is your imagination.,
However, of all the types of videos that you can use to boost your engagement, these have
proven time and time again to be among the most effective types to help achieve your
engagement goals.

Keep in mind that you should never rely too heavily on one particular format. Switch things up
and focus on creating varied, high quality, relevant and engaging content for your audience.
I hope this guide to the different types of engaging videos for social media inspires you to build
an engaged online community around your business. If you have any questions, leave them in the
comments!

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How to Making Money with Online Marketplaces

It is becoming increasingly common to make money online by participating in online markets like as SMM Panel. People are able to sell their goods and services without the need for a physical storefront thanks to these online marketplaces, which act as platforms that connect customers and sellers. There are countless chances to turn your skills or products into a profitable business, and online marketplaces such as Amazon, Etsy, and eBay provide only some of those opportunities.

The first thing you need to do in order to start earning money through online marketplaces is to choose which platform is most suited for the sale of your goods or services. It is essential to locate a market that caters to your particular area of expertise because online markets each specialise in particular areas. Etsy, for instance, is a well-liked venue for the sale of handcrafted and vintage items, although Amazon is the superior alternative for the marketing of consumer gadgets and printed works.

After you have determined which platform would best serve your needs, the next step is to create a seller account. This often entails presenting information about your company as well as the ways of payment you accept. You will furthermore be tasked with selecting a price strategy that strikes a healthy balance between your profit margins and the requirements of your ideal customer.

The following step is to construct an effective product listing. This entails photographs of a high quality, a clear description of your product or service, as well as any pertinent specifications or characteristics. You may differentiate yourself from the competition and increase sales by maintaining accurate product listings.

It is also essential to think about the fulfilment approach you will use. There are marketplaces that offer fulfilment services, but you also have the option of managing the fulfilment process on your own. This will have an effect on both the shipping prices you charge and the amount of control you have over the overall experience of your customers.

You need to get people to view your listings on online marketplaces if you want to generate money using those platforms. Think about employing paid advertising to reach more people, or implement search engine optimization (SEO) profile backlinks strategies to make your website more visible in people’s search results. The marketing of your items through social media may also be an effective technique for generating sales and promoting your products.

Last but not least, it is essential to keep track of your performance and modify your strategy as appropriate. The majority of online marketplaces have reporting and analytics tools that can assist you in keeping tabs on things like sales, customer behaviour, and other important indicators. Make decisions about your pricing, the products and services you offer, and your marketing endeavours based on the information in this report.
FAQ’s What is an online marketplace?

An online marketplace is a platform where individuals and businesses can buy and sell goods and services.
How can I make money with an online marketplace?

You can make money with an online marketplace by selling goods and services, offering your products for sale, or by offering your services as a seller or provider.
What are some popular online marketplaces?

Some popular online marketplaces include Amazon, Etsy, and eBay.

How do I set up a seller account on an online marketplace?

Setting up a seller account on an online marketplace involves registering for an account, providing information about your business, listing your products or services, and setting up payment and shipping options.
How do I price my products or services on an online marketplace?

Pricing your products or services on an online marketplace involves researching the competition, considering the cost of goods or services, and setting a price that will allow you to make a profit while still being competitive.
How do I handle shipping and fulfillment for my products on an online marketplace?

Shipping and fulfillment for your products on an online marketplace can be handled through the platform or through a third-party shipping service. The method you choose will depend on factors such as cost, ease of use, and your overall business strategy.
What are some challenges of selling on an online marketplace?

Some challenges of selling on an online marketplace include competition from other sellers, limited control over pricing and branding, and the need to comply with the marketplace’s policies and regulations. However, these challenges can also be offset by the increased exposure and convenience offered by selling on an online marketplace.
Conclusion

To summarise, making money through online markets needs meticulous planning, strategy, and execution of the plan. You can transform online marketplaces into a lucrative revenue stream for your company if you choose the appropriate platform, develop compelling product listings, actively drive traffic, and carefully monitor the outcomes of your efforts.

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What you should know about breast augmentation

The breast augmentation is one of the most common cosmetic surgeries around the world. Like any surgical intervention, its performance involves certain risks and requires dedication for optimal postoperative recovery. To ensure a safe procedure, it is essential to trust properly trained professionals. But it is equally important for the patient to prepare physically and mentally to go through the entire Mammaplasty process. In this article, we review what you should know about breast augmentation before doing it.

What is breast augmentation?

Augmentation Mammaplasty consists of a surgery carried out with the purpose of increasing the size of the breasts. To do this, implants are incorporated under the breast tissue or the chest muscles. These implants are covered by a flexible silicone outer covering and may contain a saline solution or a silicone gel.

This procedure must be performed by a plastic surgeon, after previous consultations for orientation and planning with the patient.

MOST USED MATERIALS FOR CHEST IMPLANTS

Among the most used materials for this type of operation are silicone prostheses and serum prostheses that have different characteristics:

Silicone prosthesis: They are the most used. Silicone prosthesis is composed of three layers of polyurethane and its filling can be of two types:

Cohesive gel: it is characterized by a greater bond between the molecules of the gel, which gives it greater density. In the unlikely event of a prosthesis rupture, the gel, being more consistent, does not migrate to other parts of the body.

Soft gel: The shape of this type of prosthesis changes depending on the movements and pressure that are made on the breast. In the event that the prosthesis breaks, the gel will come out of the capsule, spreading through the breast tissue. So it is not entirely recommended.

Serum prosthesis: The content of this type of prosthesis is compatible with the body, so in case of breakage of the material or leakage of the capsule, it could be reabsorbed by the body itself. Despite this, we also find some disadvantages such as the loss of volume of the breast over time or the undulation of the upper part of it.

What is augmentation Mammaplasty for?

This surgery is usually related to aesthetic purposes and it is important not to stigmatize its purposes and benefits. Most of the women who opt for Mammaplasty do so because they feel unhappy with their appearance. Some for having naturally small breast, others to correct differences in size or to reverse a reduction after pregnancy.

However, Mammaplasty can also be part of a breast reconstruction process, which is necessary after going through certain diseases (breast cancer, for example). In any case, breast augmentation allows many women to strengthen their self-esteem and confidence. And this translates into a positive impact not only on a physical level, but fundamentally on an emotional and social level.

What are the risks of breast augmentation surgery?

All surgery involves a degree of risk and, therefore, it is essential to have the support of trained professionals. But augmentation Mammaplasty can also lead to certain complications after surgery, such as:

Sensitivity changes in the breasts, especially in the nipples.
Pain in the breasts, mainly during the postoperative period.
Infections (postoperative care is essential to prevent them).
Development of systemic symptoms described in the so-called breast implant disease.
Distortion of the shape of the implant mainly associated with a contraction produced by the healing of the tissue.
Loss or patella of the implant.

We know that breast augmentation surgery has its risks and complications, however, they are temporary and scarce, and so we should not fear undergoing the operation. Being an optional surgical treatment, we have the last word in our hand.

If you want an assessment of our plastic surgeon, Dr. Lane Smith, make an appointment! The first assessment consultation is free.

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